ERIC PARKS · PRODUCT STRATEGY · GROWTH · EXPERIENCE SYSTEMS
SELECTED WORK
PERSONALIZED COMMERCE · SHIPPED + REUSED
I defined and shipped the recommendation logic, five-question flow, live pricing, alternatives, add-ons, and persistent order total. Cart traffic rose 26%, conversion rose 6%, and two other businesses reused the model.
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IMPACT
INCLUSIVE GROWTH · LAUNCHED
I identified an overlooked audience for whom delivery meant access and independence, shaped the audience-led acquisition strategy, and carried the experience through launch—producing 83K conversions over control and 33K new subscriptions.
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IMPACT
LIVE EXPERIENCE SYSTEM · ORGANIZATIONAL LEVERAGE
I led a four-designer workstream to turn repeated one-off pages into a shared experience system for 500+ programs and 1,000+ live experiences—cutting page-design time by up to 75% and enabling 10× more testing.
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IMPACT
SELF-INITIATED · WORKING PROTOTYPE
I identified an unassigned operational problem, defined the information model and role-based workflows, and built a functional AI-assisted prototype.
ZERO-TO-ONE · BRAND + PRODUCT SYSTEM
I connected zero-to-one positioning, brand, public experience, learner product, decision tools, and governance into one product ecosystem.
STRATEGIC PRODUCT SYSTEM
I reframed the vehicle page around different shopper decisions—from exact-match confidence to payment-first tradeoffs—and designed the governed system behind it.
SELF-INITIATED · STRATEGIC PROTOTYPE
I built a role-aware prototype connecting dealer and Cars.com decisions through shared evidence and human-supervised actions.
HOW I WORK
I start by finding the decision the team is actually stuck on, then make the unknowns and tradeoffs visible.
I build enough of the product for people to click through it and see where the idea breaks.
Good work leaves the team better equipped for the next project.