I find the decision that is holding the team up.
I make the unknowns and tradeoffs visible so the team can decide what to do next.
ABOUT ERIC
I’m most useful before the brief is settled.That’s when design changes the work.
I’ve spent 12+ years moving from visual and brand work into digital products. Today I lead projects that start out unclear and bring them all the way to launch.
I use research and working prototypes to help product, engineering, content, and analytics reach a decision while there is still room to change course.
Good design should make the product better and leave the team with a clearer way to make the next decision.
WHY I WORK ACROSS DISCIPLINES
Different problems needdifferent design muscles.
The project determines the method. Some need research and framing; others need interaction design, information architecture, experimentation, or a working prototype.
- Product strategy
- Product discovery
- Information architecture
- Experience systems
- Personalization
- Interaction design
- Accessibility
- Design critique
- Growth experimentation
WHAT TEAMMATES CAN EXPECT
Serious about the outcome.Straightforward about the process.Easy to work with.
I make the idea concrete early.
A working flow gives the team something specific to challenge, improve, and commit to.
I use critique to strengthen the work.
I bring a point of view and expect it to improve through critique. Good feedback changes both the decision and the design.
I build systems teams can adopt.
Components and rules matter when teams can use them without me and the work gets better as a result.
I stay through implementation and learning.
I stay close to product, content, analytics, and engineering through QA, launch, and the first rounds of learning.
CAREER
A visual foundation that grewinto product leadership.
Red Ventures
Senior Product Designer (2023–present) and Visual Designer (2021–2023), with shipped work for Walmart+, Frontier, 2U, HEN, and several self-initiated products.
Parks Design Co.
Ran product, UX/UI, brand, and web projects for startups and small businesses, from the first client conversation through final delivery.
Movement Mortgage
Graphic Designer working across regulated campaign, digital, and internal-tool experiences.
Atypic + Howell, Liberatore & Associates
Worked in visual design, agency production, and studio operations across finance, higher education, healthcare, and technology.
THE WORK I AM LOOKING FOR
Roles where design helps set direction.Product strategy and craft belong to the same designer.
I’m looking for Staff or Senior Product Designer roles where design helps set direction before the brief is fixed, partners directly with product and engineering, and carries the work through launch.
- ↗Product problems that matter to the business
- ↗High standards and clear critique
- ↗Direct partnership with product and engineering leadership
- ↗Room to help set direction and carry it through launch
- ↗A team that gives honest feedback and helps people grow