PROFILE
Designer with 12+ years across visual, brand, and digital product work. Leads cross-functional initiatives from early product questions through launch, combining strategy, interaction design, prototyping, and implementation.
RÉSUMÉ · TARGET ROLES · Staff or Senior Product Designer roles
Eric Parks
Senior Product Designer · Product Strategy · Experience Systems · Cross-team Leadership
EXPERIENCE
Senior Product Designer
Red Ventures · Charlotte, NC
- Walmart+ Live Better: Found an overlooked audience and turned the insight into the pricing story and acquisition experience. Produced 83K conversions over control and 33K new subscriptions.
- Led a four-designer workstream to create shared templates and rules for 500+ programs with content, analytics, and engineering. Cut page-design time by up to 75% and supported 10× more testing.
- Defined and shipped Frontier Guided Discovery from recommendation logic and live pricing through the component system, engineering partnership, and QA; increased cart traffic 26%, conversion 6%, and add-on attachment 5%, with two additional businesses adopting the model.
- Found unassigned operational and commercial problems, mapped the records and workflows behind them, and built working products for experimentation operations and Cars.com dealer decisioning using AI-assisted development.
- Defined HEN’s learner promise and applied it across the identity, public site, personalized dashboard, decision tools, editorial voice, AI guidance, and a shared brand hub.
- Used working prototypes to bring product, content, analytics, engineering, partners, and leadership into decisions before the direction was fixed; stayed through QA, launch, and iteration.
- Coached junior and mid-level designers through critique and project work, with an emphasis on clearer decisions, stronger craft, and follow-through.
Visual Designer
Red Ventures · Charlotte, NC
- Designed and systematized conversion experiences for national consumer brands, combining interaction design, content hierarchy, visual craft, and experimentation.
- Created reusable modules that accelerated the path from strategy to testing.
Product & Brand Designer / Owner
Parks Design Co. · Remote
- Ran product, UX/UI, brand, and web work for startups and small businesses.
- Led discovery and strategy through client communication, production, and delivery.
Graphic Designer
Movement Mortgage · Fort Mill, SC
- Built a visual and operational foundation in regulated finance.
- Improved workflows, quality control, and delivery across digital and campaign work.
Visual Designer
Atypic · Charlotte, NC
- Visual Designer in a multidisciplinary agency environment.
Production Manager / Designer
Howell, Liberatore & Associates · Elmira, NY
- Led studio operations across higher education, healthcare, finance, and technology.
- Improved production workflows, documentation, quality control, and delivery.
CAPABILITIES
- Product strategy
- Product discovery
- Growth experimentation
- Experience systems
- Interaction design
- Information architecture
- Personalization
- Rapid prototyping
- Cross-team influence
- Accessibility
- Critique facilitation
- Design mentorship
- AI-assisted product development
TOOLS
- Figma
- FigJam
- Adobe Creative Cloud
- ChatGPT
- Codex
- Claude
- Cursor
EDUCATION
Mansfield University of Pennsylvania · Bachelor of Science, Graphic Design · 2013